Warehouse — Crafting the Off-Court Platform of WNBA Star Jewell Loyd
Brand Identity, Creative Direction
Client: Tidal League
Agency: Perimeter Studios
Warehouse on Youtube
A space for real conversations — Warehouse is a podcast platform created to explore the intersection of sports, culture and personal experience of Jewell Loyd, a place for unfiltered conversations.
Turning a historical place into a mark — At the center of the identity sits a single letter. Its structure is built like a warehouse, solid, architectural. It references the gym in Lincolnwood where Jewell used to train. A space where work, culture and conversation come together.
The expressive color palette designed by Jewell from the Nike GT Cut 3 Paint X Jewell Loyd, matching her electric on-court presence and creative vision off it
Turning performance data into a cultural pattern — The graphic system reinterprets the visual language of basketball heatmaps, turning performance data in a bold cultural pattern. The vibrant color palette draws from the energy of the Nike GT Cut 3 Paint X Jewell Loyd, prefectly fitted her electric on-court presence and creative vision off it.
