New Heights — The Smash-Hit Podcast Hosted by Jason and Travis Kelce, Football’s Funniest Family Duo
Brand Identity
Client: Wave Sports & Entertainment
Agency: Perimeter Studios
Role: Logo Designer
New Heights on Youtube

From Cleveland Heights to NLF — Blending football insights, personal stories and unfiltered conversations, the show offers a unique perspective on the game and the culture surrounding it. New Heights channels the brothers’ journey growing up in Cleveland Heights and living out their childhood dreams of becoming NFL superstar.



From the childhood to the NFL stage, the journey of Travis and Jason Kelce reflects a lifelong bond, a shared story reimagined through a lens of modern nostalgia
From sports to mainstream culture — New Heights quickly grew beyond a sports podcast into a cultural phenomenon. The show reached audiences far outside NFL, shaping conversations across sports and culture, echoed in a brand that transcends the aesthetics of sports.
